Please Don’t Confuse Native Advertising with Content Marketing

native advertising not content marketing

Native Advertising is “Pay to Play” on others’ platforms. The content usually consists of advertising in disguise. Content Marketing, on the other hand, is legitimate stand-alone content that the target market wants or needs, and for many businesses, it is often answering a question or helping the customer to solve a problem. It is typically built on its own platform.

http://contentmarketinginstitute.com/2015/08/native-advertising-content-marketing/