Not only do 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results, but 8 out 10 of those videos belong to YouTube.
That’s according to a new white paper from Searchmetrics, who state that the proportion of YouTube videos in Google’s Universal Search results (the term for all the media snippets that appear in Google results alongside web pages) was 82% at the end of 2014.
That’s up from the 54% that YouTube claimed in 2013, and leaves just an 18% share for other video platforms. The 55% results compares favorably with the 40% of results which includes an image, or a Shopping result (16%), or a News result (13%).