There are marketers, brands, retailers and storytellers who still found it hard to believe that YouTube has just passed Facebook and is now the largest social media site.
So, let’s go back to the original data that I cited: Compete PRO. The Compete panel is the largest of its kind in the industry, combining the online behaviors of millions consumers across the United States. The large size provides the granularity needed to uncover deeper consumer behavioral insights and engagement opportunities that are impossible with small panels.