As a nation, the U.S. watched, or started to watch, 38.2 billion videos in Q2 2014, that’s an increase of 43% year-on-year, and contributes to the massive growth of online video consumption compared to 2013. Not only are online video views up, online TV viewing increased by 388%. Monthly unique views for online TV are up by 146% year-on-year, and by an incredible 85% in the last six months alone.
The downside is that we’re not watching videos anywhere near to completion, especially on smartphones and tablets. In its biannual look at the state of the U.S. digital video space, Adobe’s “U.S. Digital Video Benchmark Report” indicated that videos viewed via a desktop or laptop were 3x more likely to watch a video at least three-quarters of the way through than those viewed on mobile devices.
http://www.reelseo.com/video-views-jump-43-per-cent/
