Last month Nielsen changed the name of their “Cross Platform Report” to the “Total Audience Report”. A fitting change considering the varying manners in which viewers consume content these days. One statistic has remained consistent in their report though, viewers are continuing to shift to online viewing at an increasing pace.
According to the new Total Audience Report, online video streaming viewers are growing online at an astonishing 60% per month pace this month, whereas TV has declined roughly 4%. Although time spent viewing online is growing rapidly, TV is in no danger of losing its place as the primary place for viewers right now. They still average about 141 hours watched each month, whereas online only gets about 11 hours each month.
http://www.reelseo.com/online-video-streaming-up-60-per-cent/