Marketing is as much of an art as it is a science and no more apparent can this be seen in video marketing. Behind the camera, there is no single set of rules to follow that guarantee success, regardless of your industry. Indeed, the best video marketing often surprises and delights us by defying our expectations and pushing at the boundaries.
Of course, that’s not to say there aren’t some important rules of thumb that need to be understood. In video marketing possibly the most important of these involves the roles played by logic and emotion and when to employ each in your approach. Understanding the relationship between these two drivers and their implication for advertising across your own industry sector is the first step to unlocking the full potential of your video marketing strategy.
http://www.reelseo.com/logic-emotion-video-marketing/