Insisting on Measurement Can Kill Your Content Marketing Strategy

Filed under Content Marketing Institute, Digital Marketing Optimization, Uncategorized

The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed to illustrate the problem, and even fewer have the guts to take it on within their organizations.

http://contentmarketinginstitute.com/2014/08/measurement-kill-content-marketing-strategy/

CMI, Content Marketing Institute

MEDIA BLITZ has a broad view of "Publicity": Taking an idea and molding it into something real that can be seen, heard, read, experienced, and understood, as well as facilitating the distribution of the resulting product and raising awareness and accessibility among the target market. We provide services and create/publish both Online Media Content and Physical Media, such as Books, CDs, DVDs, and promotional products toward this end.

We often work with partner companies to complement their services and encourage a complete, holistic approach to your overall marketing strategy.

We also address & analyze various issues in Media, Marketing, Entertainment, & Education as we participate in these fields through the content we produce.