18-34 year-olds are in love with YouTube. Well, that’s no big surprise, but it doesn’t mean that brands or video creators can throw any old content at them and expect them to watch it. That demographic is passionate, obsessive even, and is in control of its own viewing habits. So how do brands reach that audience and really engage with them? In the latest YouTube Insights report, the site gives creators a heads up when it comes to connecting with their target market. The big takeaway is that to be successful you have to understand how that age group treats online video content, because failure to do so could mean you fail to connect with a whole generation of consumers.
More U.S. Based 18-34 Year-olds Watch YouTube Than Cable.
According to the latest Nielsen figures, more 18-34 year-olds watch YouTube more than any other cable network, including TBS, FX and Comedy Central.