Exploit, Don’t Endorse – Responding to the Big Social & Big Search Credibility Crisis at Google,
Facebook, and Twitter

Big Social Media Companies have become a large part of customer-facing communications and interactions, so how best to respond ethically to their privacy, corruption, and censorship scandals? We promote an explicit “Exploit, Don’t Endorse” policy that continues the communication line while urging everyone to bring the conversation to more trustworthy platforms – through Alt-Tech online communication/interaction portals and by converting visitors to your owned web properties. This promotes a healthier society while denying endorsement to Corrupt Big Social/Tech.

The masses are responding to the credibility crisis at Google/YouTube, Facebook, and Twitter that has resulted from the inescapable furor over heavy-handed censorship, political bias, and outright lies routinely implemented by these companies in their customer-facing services.

Many are deleting their Facebook apps, abandoning Twitter, and using alternative search engines. They are tired of being lied to, and they’re not going to take it anymore. They’re not going to play that game. Recent years have seen an amazing amount of centralization on the internet. People are noticing. The information, resources, and views they are seeking are not available. What’s marketed to them as entertainment is offensive and unenjoyable, so they seek alternatives – but they’re hard to find. Alternative viewpoints to obvious falsehoods and propaganda are buried or banned. Search results are no longer focused on being relevant, but they push a PC agenda.

Terms of Service (ToS) on popular websites and web services increasingly disallow dissent – preventing communication among users and even people trying to fill the void with alternative platforms and outlets. Hosting, domain services, and distribution channels collude to deny service for what would be a thriving market.

This is an avalanche situation. At some point it all falls. The colluding media companies have to react to their credibility crisis. It’s Fake News, Fake Search, Fake Social, and Fake Education. It’s a Fake Media Infrastructure that’s colluding with and pushing dramatic Fake Politics built on manufactured outrage and propagandistic headlines designed to promote controllable herd behavior. Multimedia content consumption is often compared to experiencing a dream. These dreams are manufactured. Some tune in and buy in. Others react differently, tuning it out and thinking for themselves and communicating among each other.

Pay no attention to the man behind the curtain.

Monopolizing the market of ideas couldn’t be expected to go over well. Denying it or saying it’s for their own good won’t work for long. It denies the human spirit, which ultimately won’t be contained. We are taught to emulate and sync with machines, but the absurdity becomes gratingly apparent. People want options.

Fake consensus is a central tool in their conspiracy. When you have an interconnected social world such as we have with the internet and mobile devices, maintaining such fake consensus requires that the lies get bigger and bigger, making them harder not to notice. Opposition grows and must be dismissed, ignored, or demonized through larger lies. At this point, almost anything you see coming out of the colluding Fake Media Infrastructure is spitting in your face.

What is the biggest lie that will hold before the avalanche falls?

Stalinist Tech has weaved its way through society, programming NPCs from birth through television and online propaganda, corrupt government-controlled education, insane college brainwashing camps, and corporations that seek to pit their employees, their competitors, the customers, and their audiences against their own interests. Most of this falls under the banner of Cultural Marxist “Political Correctness” and is presented as virtuous and moral.

It’s blatantly Orwellian. Anyone who can see this wants nothing to do with it. Individuals, businesses, and organizations look at this and wonder how to respond. Boycotts seem like the moral response, but they are hard to keep up, and these big tech companies still make up a large percentage of the market. They are told that they must have an engaging prsence on social media, and to many that means Facebook and Twitter. They need to be findable on the internet to be competitive, so utilizing Search Engine Optimization (SEO) is of great importance – but when 75% of web behavior begins with Google, what can you do to avoid feeding the beast?

The attitude of a boycott can be retained while implementing an “Exploit, Don’t Endorse” approach. You can go where your target customers or audience currently are, but you want to convert them to your platform and have their loyalty on your terms. Don’t make your audience and community loyalty dependent upon these platforms. Diversify your online presence far beyond Google, Facebook, and Twitter, utilize emerging platforms that compete with them, and grow through engagement in niche areas that are not built on their rented land. The market will go elsewhere as these companies increasingly fall out of favor.

You may go as far as explicitly stating that your use of a platform like Facebook, Twitter, or even Google is not an endorsement, and that you are opposed to the corruption and social irresponsibility they and colluding media and business institutions exhibit. While many of those organizations try to frame their actions in moral terms, taking a stance against them signals true virtue that will resonate with capable-minded individuals and audiences. This is the ethical, moral, and patriotic response.

Do your part in the re-decentralization of the internet and media communications. You can begin this right now, and plan to leave Twitter and Facebook (if they don’t ban you first!) as they become less useful to you. Use these platforms to cross-promote your presence on competing platforms. Explore and optimize for alternative search engines. Concentrate on conversion, customer loyalty, and true righteousness.

Google, Facebook, and Twitter have overplayed their hand. So have the other colluding mass media – both online and traditional. A new age of decentralization is at hand. Embrace it and seize the day.

#ExploitDontEndorse